Product Marketing Manager (HID1942)

Eden Prairie, MN North AmericaUSEden Prairie, MN
HID Global
Job Type: 
Functional Area: 
Job Level: 
Mid-Senior Level

Become a Product Marketing Manager in an Innovative High-Tech Security Company

Job ID: HID1942

#Securing your Future!

The Product Management role will help lead our innovation and growth in the secure issuance space, in particular around ID card printers, in order for the HID Secure Issuance brand (FARGO) to continue to be the most innovative and compelling brand in the marketplace. This role requires a variety of product management and marketing capabilities as noted in the Duties and Responsibilities section below.

The Product Marketing Manager will build a thorough knowledge of SI Printer solutions and successfully exceed customer needs and requirements through an ambitious, innovative roadmap and its execution.


What you will be doing

  • Provide expert understanding of the Secure Issuance (SI) market and create a vision and strategy for how the Secure Issuance GBU can grow its share of the market, including distributed card production, personalization management, consumables, and professional services.
  • Define the markets and target end users to be served by the SI product portfolio.
  • Own and manage product launch plans.
  • Identify product gaps and provide suggestions with business reasons to be included in the overall product road maps.
  • Develop and prioritize Market Requirements for Secure Issuance offerings
  • Define and build key parts of the Secure Issuance roadmap based on key market trends and compelling opportunities that differentiates HID Global as a market leader, establishing key KPI’s to drive the business.
  • Be the voice of the customer in driving innovation for the Secure Issuance portfolio, translating that knowledge into an executable GTM strategy. 
  • Ability to represent the HID SI GBU as product expert at industry, channel, supplier and customer events.
  • Conduct regular meetings with strategic suppliers, sales management, and marketing counterparts to discuss and track progress on business and marketing plans and any open issues.
  • Work with sales, engineering, and sales operations teams to ensure that HID Global is addressing all enablement needs of the channel partners.
  • Operate programs within specified plan & budget while ensuring strict compliance and financial controls.
  • Responsible for content creation to support key go-to-market strategies, as a subject matter expert.
  • Build out competitive analyses tools and resources.

What we are looking for    

  • Previous demonstrable experience as an individual contributor managing all product management and marketing elements
  • Minimum of 5+ years of experience in the fields of Product Management, Product Marketing, or Secure ID Printer Pre-sales.
  • Experience in the B2B product management, marketing or pre-sales required
  • Experience collaborating with Strategic Alliance Partners on outbound marketing details
  • Proven ability to understand market needs and come up with go-to-market strategies and roadmaps
  • Good critical thinking & analytical skills which allow for the ability to make informed suggestions and decisions related to product feature design and direction
  • High energy and passion for solving the challenges at hand
  • Exceptional presentation skills, with the ability to evangelize the message
  • Experience of guiding cross-functional teams to a precise understanding of product decisions and resulting impact.
  • Experience in analytics gathering and interpreting results into meaningful reports for senior management.
  • Knowledge of the current processes around secure issuance/managed print services and the challenges they pose. 
  • Experience in Secure ID Printer industry is preferred
  • Experience in contact and/or contactless RFID credentials or RFID reader/encoder products is desired
  • Experience in Financial (payment), Government, Enterprise, or Education industries preferred
  • Degree or equivalent higher-level qualification ideally in marketing
  • Experienced with the use of,  Agile PLM by Oracle preferred

Why Should You Apply?

  • Excellent terms and conditions
  • Flexibility
  • On-the-job training and development
  • Work as part of a global team


HID Global is an Equal Opportunity Employer/Minorities/Female/Disabled/Veteran

HID Global powers the trusted identities of the world's people, places and things. Every day millions of people in more than 100 countries use our products and services to securely access physical and digital places. Over 2 billion things that need to be identified, verified and tracked are connected through HID Global’s technology. We make it possible for people to transact safely, work productively and travel freely. We work with governments, universities, hospitals, financial institutions and some of the most innovative companies on the planet—helping them to create trusting and trusted physical and digital environments so that they and the people who use them can fulfill their potential. Headquartered in Austin, Texas, HID Global has over 4,000 employees worldwide and operates international offices that support more than 100 countries. HID Global® is an ASSA ABLOY Group brand. For more information, visit