Product Marketing Manager Credentials and Biometric Solutions

Netherlands Europe, Middle East and AfricaNetherlands
HID Global
Job Type: 
Functional Area: 
Job Level: 
Mid-Senior Level

Product Marketing Manager, Credentials and Biometric Solutions 

Securing your Future!

Build the future of digital identity! HID Global’s Physical Access Control Solution (PACS). Our award-winning access control systems extend capabilities, improve operational efficiencies and instil confidence that precious assets, resources and people are secured and protected. Every day, we create the most innovative global authentication solutions for a variety of customer applications. We are a diverse, multidisciplined, growing multinational technical company that offers its employees a fun work environment, flexibility and career opportunity. We are the Evolution of Authentication.


What you will be part of:

HID Global powers the trusted identities of the worlds people, places and things. We make it possible for people to transact safely, work productively and travel freely. Our product and services are used by millions of people around the world to navigate their everyday lives.


Working at HID:

HID Global is an innovative fast paced organisation, with many possibilities to make a difference and add value. We empower our employees to achieve great things by taking ownership of their future career.

We value diversity and endorse an open-minded collaborative working environment. We are a company with integrity at our core. HID Global are committed to our employee engagement offering a range of employee benefits and  initiatives with events and activities happening all the time.


The Position:

Your role as Product Marketing Manager,  will drive the definition, realization, and ongoing evolution of  credentials and biometric solutions for HID physical access control solutions.  You will  implement the product strategy for HID Global’s physical access control solutions (PACS), biometric readers and management software.

Duties will include:

  • Implement the product strategy for HID Global’s physical access control solutions (PACS), physical credentials and biometric readers and management software.
  • Define market requirements and business opportunity; own the high-level solution roadmap and be accountable to its execution
  • Act as the voice of the customer (partner and end user) to product management, cloud services and the rest of the organization.
  • Collect, analyze and report on needs and trends based on end user and channel surveys as well competitive and industry analysis to provide input to the solution roadmap
  • Educate the rest of the organization on the solution and be the center of competency for market knowledge, sizing and customer profiles
  • Strategize and define decision criteria of prospects, channels and end users to position HID’s products and solutions against competition
  • Define, implement and evolve pricing strategy for the solution
  • Develop solution data suitable for solution promotion through various channels
  • Develop and execute the implementation of a successful product and solution launch program with assets ready that define target markets, positioning, competitive analysis and comparison, collaterals, white papers, training, presentations, pricing and promotion
  • Analyze and understand the longer term market direction and influence external analysts to adopt/value HID Global’s direction.
  • Lead key relationships within the physical access control market in order to stay abreast of standards, policies and technology adoption.
  • Review and report regularly on segment and geographical business performance including revenue, product mix, and margin trends and advice the organization on improvement implementations to drive both growth and profitability
  • Generate and implement channel strategies with the sales and marketing organization, including pricing and discount strategies


What we are looking for:

We are currently looking for a top-talented person who wants to embark on this journey with us. The destination is to become the undisputable world leader in access control technology for enterprises. It is an exceptional opportunity with the backing of the world’s largest and most exciting company in its field.   

The ideal candidate will be a self-starter, entrepreneurial with strong experience in product marketing or product management alongside working experience with biometrics and credential technology. You will be comfortable with, and able to manage constructively; change, ambiguity, debate, conflict, and informed risk taking.  In addition, be decisive but open to new ideas with excellent English language, verbal and written.

Educated at Degree level with 10+ years in product marketing/management or similar positions. The qualified candidate should also have extensive experience with

  • Physical access control and physical security technology
  • Demand dynamics for 13.5 MHz smart cards & 125 kHz proximity cards
  • Fingerprint and frictionless biometric authentication technologies
  • Cryptographic methods, key management, credential formats and secure messaging
  • Credential provisioning hardware and software
  • International and national standards relevant to physical access control such as Common Criteria, ANSSI, CPNI etc.
  • Enterprise software


We make it easier for people to get where they want to go!
On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something.  HID technology is behind billions of interactions, in more than 100 countries.  We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.  
When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 50,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.