Product Marketing Manager, China (REQ-2162)

Shanghai Asia PacificChinaShanghai
HID Global
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We are a growing multinational technical security company based globally that offers its employees a fun work environment, flexibility and career opportunity.


The Company:

HID Global powers the trusted identities of the world's people, places and things. Every day millions of people in more than 100 countries use our products and services to securely access physical and digital places. Over 2 billion things that need to be identified, verified and tracked are connected through HID Global’s technology. We make it possible for people to transact safely, work productively and travel freely. We work with governments, universities, hospitals, financial institutions and some of the most innovative companies on the planet—helping them to create trusting and trusted physical and digital environments so that they and the people who use them can fulfill their potential. Headquartered in Austin, Texas, HID Global has over 4,000 employees worldwide and operates international offices that support more than 100 countries. HID Global® is an ASSA ABLOY Group brand. For more information, visit or check us out on   



We are looking for a Product Marketing Manager to support our business development in China.

The Product Marketing Manager will oversee the PACS (Physical Access Control Solutions) product marketing strategy for China. The candidate will understand the local security markets, customer needs and formulate product plans to position effectively PACS products and services in the region.


What we are looking for:

Duties and Responsibilities include the following. Other duties may be assigned.

  • Produce and maintain an overview of the applicability of the current PACS portfolio to the region, evaluate its competitive position against global and local products, generate gap analysis between the PACS portfolio and regional needs.
  • Recommendations for new features, products, solutions will be accompanied by Lean Business Case (SAFe Agile -  for the items, solutions or services identified.
  • Being responsible for market intelligence being the domain expert in the PACS segment regarding the regional competitive environment.
  • Understand end-user and channel buying criteria.
  • Identify and suggest possible partnering and acquisition opportunities.
  • Align with regional sales leadership and implementing the PACS regional strategy by developing and executing regional plans, including relevant product launches, regional go to market plans and communication relating to product sustaining activities that affect the region.
  • Develop and implement sales enablement programs and sales tools that support the selling process of the PACS portfolio. This includes close cooperation with PACS marketing communication on regional messaging and collateral localization.
  • Prepare a quarterly review of the business in the region. This will include the revenue, gross margin by product line, competitive information, local trends, major regional requirements, gaps, and win-loss stories.
  • Serve as a regional ambassador for HID Global, building awareness for HID externally through industry brand-building activities such as conference speaking opportunities, written articles, interviews, etc.



To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Education and/or Experience

  • Hold a BA or MA in the fields of Business Management, Engineering, Computer Sciences.
  • Ideally 10+ years of Product Marketing Management.
  • Experience in working for European or American entities.
  • Experience in sales and/or marketing of access control and identity management solutions.
  • An analytical, data-driven approach to making decisions and choosing a direction.
  • Must have strong written and verbal skills with the ability to lead presentations.
  • Capable of establishing credibility with sales force and customers.
  • Proactive with strong analytical, interpersonal and communication skills and ability to build relationships remotely.
  • Ability to work independently, form own judgment/opinions, provide insights and drive change.
  • Ability to interact with and build relationships with people from different departments and levels of seniority Strong interpersonal and collaboration skills; networking outside and inside the organization and building positive relationships with key individuals and groups.
  • Interest in Access Control & Security markets is a plus.
  • Experience in operating within and using SAFe Agile is a plus.


Language Skills        

  • Strong verbal (native level Mandarin required) and written communication skills in Chinese and English.        


Computer Skills

  • Proficient in MS Office applications such as Teams, Word, Excel, PowerPoint.


Work Environment

  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Work Requirements

  • Compliance to all relevant HID Global policies and procedures related to Quality, Security, Safety, Business Continuity, and Environmental systems.

  • Extensive travel and fieldwork both domestically and internationally. Therefore, the candidate must possess, or be able to acquire the required travel documents and visas for North Asia, Europe, and the USA.

  • Must be legally eligible to work in the country in which you are hired.  


HID Global is an equal opportunity employer. We are committed to a diverse workplace and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please contact us at [email protected]


We make it easier for people to get where they want to go!
On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something.  HID technology is behind billions of interactions, in more than 100 countries.  We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.  
When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 50,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.